Guiding Principles for Responsible Email Marketers

The Marketing Association's eMarketing Network has designed 6 Guiding Principles for eMail Marketing to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email. Each of the Principles complements the next and should be viewed as a collective entity. They are:

• Send only relevant offers to consenting recipients
• Include an unsubscribe function
• Tell the recipient who you are
• Apply the basic "truth in advertising" doctrine
• Do not abuse permission
• Do not harvest email addresses

Source:[emarketingnetwork.co.nz]