tag:blogger.com,1999:blog-61534816475946643062024-02-20T10:11:23.016-08:00Email Marketing GuidelinesVancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.comBlogger81125tag:blogger.com,1999:blog-6153481647594664306.post-60033392517798117182009-07-08T07:34:00.000-07:002009-07-08T07:37:39.907-07:00Radius Online Launches New Website & Local Online Marketing Solution for Small Businesses<div style="text-align: justify;">Radius Online, an interactive marketing agency specializing in http://www.radiusonline.com [local online marketing services for small businesses _title_local online marketing for small businesses], today announced the launch of its new Local Online Marketing program for small businesses. The Local Online Marketing program provides small businesses with a website, http://www.radiusonline.com [local search engine optimization _title_local search engine optimization], local directory submission and management for $129 dollars per month.<br /><br />Radius Online has been providing small businesses website development and design for nearly eight years and currently serves more than 1,500 customers nationwide - primarily auto repair shops, bars, restaurants and moving companies. The new local online marketing program will enable Radius Online to expand the reach of its services to more than 50 new small business categories over the next six months.<br /><br />"The way consumers search for goods and services in their local area is rapidly changing," said Vu Hoang, founder and president of Radius Online. "More than 86 percent of Internet searches are now local - and more than two thirds of people use the Internet versus phone books to search for local businesses in their area. We've created an easy and affordable website and local online marketing solution that enables small businesses to capitalize on the more than 1 billion local searches performed every month."<br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Radius Online's basic Local Online Marketing solution includes the following features:</span><br /></div><ul style="text-align: justify;"><li> A professionally designed and developed website, customized from a library of more than 100 templates (the company does offer custom design for an additional charge)</li><li> A free domain name (such as yourcompanyname.com), Web hosting and email addresses</li><li> Easy-to-use content management system, including pre-developed content widgets for features like online coupons, calendar of events, photo gallery or online video</li><li> Search engine optimization of website and initial submission to search engines such as Google, Yahoo, MSN and Ask.com</li><li> An initial Google AdWords credit of $50 - to begin driving traffic to your website in the first month</li><li> Free Web analytics for monitoring site traffic and other useful return on marketing investment information</li><li> Customer support and solution training - guiding small business owners through the local online marketing process</li><li> Initial submission to free local directories, such as Google Maps, Yelp!, Yahoo Local and more</li></ul><br />[chiroeco]Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-67764068788974200032009-07-08T07:33:00.000-07:002009-07-08T07:34:11.160-07:00Direct Marketing Strategist Recommends Top 11 Ways To Recession-Proof Your Business<div style="text-align: justify;">Direct Marketing specialist John Anghelache shares his little to no cost marketing strategies. These strategies have been used by many of the great direct marketing professionals to generate large returns for their clients.<br /><br />John Anghelache, a direct marketing strategist who has worked with some of the biggest names in the business such as: Gary Halbert, Joe Vitale, David Garfinkel, Yanik Silver and Michel Fortin, has just released a list of the top 11 ways to recession-proof any business.<br /><br />According to Mr. Anghelache, these smart marketing strategies cost little to nothing to implement but can generate a lot of new customers and bottom line revenue for just about any business. Here are five of those strategies with a brief explanation of each:<br /><br />Strategy #1: Reactivate Past Customers. This is (by far) the easiest and fastest way to produce a surge of sales and profits. Most customers want to do business with a company they feel good about. They have a lot of choices. A simple invitation or special offer often brings them back and prevents them from patronizing competing businesses.<br /><br />Strategy #2: Email Campaigns. Email marketing is the cheapest way to stay in contact with customers and prospects. What most business owners do wrong is they don't email their list enough. And they don't make sales offers. Emailing a list at least three times a week paves the way for more sales.<br /><br />Strategy #3: List Swapping. When advertising budgets are tight this is a great way to get new customers. Non-competing businesses can be contacted with an offer to swap lists. Each business promotes a product to the other's customer and prospect list. It's a win-win for everybody.<br /><br />Strategy #4: Up-sell At Point Of Purchase. Whenever someone buys a product immediately offer them an up-sell. McDonald's does it by having the cashier ask if it's okay to "super size" the order. Up-selling at the point of purchase can be done by adding more product at a slightly higher price, or by offering an additional product. A portion of the people will make the additional purchase on the spot.<br /><br />Strategy #5: Stick Letter. This is so simple. A stick letter is nothing more than a thank you letter presenting another product offer. A good stick letter thanks the customer for purchasing in the first place. It lets them know they made a good decision. It restates the main benefits of the purchase and presents another product or service offer.<br /><br />[chiroeco]<br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-91405670433319181872009-07-08T07:23:00.000-07:002009-07-08T07:32:53.486-07:00Responsys Data Integration for Marketing Campaigns<div style="text-align: justify;">New self-service, data-driven marketing solution designed to give marketers increased transparency and control over how customer data is utilized.<br /><br />Multichannel marketing solutions provider Responsys has released Responsys Interact Connect, a data integration tool designed to help marketers define, schedule and automate data transfers between external systems and the company's campaign management platform.<br /><br />This announcement follows a Forrester report last month that predicts spending on email marketing to rapidly expand to nearly $2 billion by 2014. Citing the growing complexity associated email marketing the report identified data integration as a key growth area for marketers.<br /><br />Interact Connect gives marketers more control over customer data by providing increased transparency and the ability to build automated campaigns, according to a company statement. Using a Web-based user interface, the new self-service product eliminates the need for scripting and decreases reliance on other IT resources according to the release.<br /><br />John Lovett, Forrester senior analyst, wrote "Customer data is perpetually amassing for marketers with each new campaign, Web site visit and email delivered, thus creating unprecedented stores of Web data. This information is often siloed within disparate applications providing shallow customer insight, but nearly 80 percent of Web site decision-makers are unlocking value by integrating Web traffic data, customer profiles, email and survey data using various tools," in a February 2009 Forrester Research report titled, "What's Your Web Data Integration Strategy?"<br /><br />[information-management]<br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-80277682869418725262009-07-06T19:29:00.001-07:002009-07-06T19:31:01.000-07:00Cosmetic Surgery Marketing & Search Engine Optimisation (SEO)<div style="text-align: justify;">There are plenty of cosmetic surgeons out there, who have a website, or have thought about getting a website. The one thing they haven't thought about, is marketing. A number of websites that exist today can only be found when you search some really obscure terms as they have not looked to implement an internet marketing strategy. Maybe they don't believe its worth it, or maybe its just because they've not got round to it, but they could be missing out on a significant number of bookings each day.<br /><br />If, for example, a company where paying for adwords or pay per click advertising, then they could be spending an awful lot of money, really quickly. Google traffic estimator tells us that at a possible cost of £4.43 per click, with an estimated 87-109 per day, you could easily spend £490 each day. If you think there is on average, 30 days per month that is £14,700 as a possible spend to generate a few leads.<br /><br />There are plenty of cosmetic surgeons out there, who have a website, or have thought about getting a website. The one thing they haven’t thought about, is marketing. A number of websites that exist today can only be found when you search some really obscure terms as they have not looked to implement an internet marketing strategy. Maybe they don't believe its worth it, or maybe its just because they've not got round to it, but they could be missing out on a significant number of bookings each day.<br /><br />If, for example, a company where paying for adwords or pay per click advertising, then they could be spending an awful lot of money, really quickly. Google traffic estimator tells us that at a possible cost of £4.43 per click, with an estimated 87-109 per day, you could easily spend £490 each day. If you think there is on average, 30 days per month that is £14,700 as a possible spend to generate a few leads.<br /><br /><span style="font-size:85%;">[hitsearchlimited.com]</span><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-42742006348853750722009-07-06T19:23:00.000-07:002009-07-06T19:26:36.359-07:00Internet marketing: Upload videos to YouTube and other video-sharing sites<div style="text-align: justify;">If you think uploading videos to YouTube and other video-sharing sites isn't an effective internet marketing strategy, think again.<br /><br />It appears that people seem to have an endless appetite for watching short videos of some of the silliest things imaginable.<br /><br />Of course, as book marketer John Kremer discusses in his 10 million eyeballs marketing course, funny videos are much more likely to go viral.<br /><br />Still, serious videos also get eyeballs (just not as many). And whether you have a small business or a large business, whether you have a brick-and-mortar business or an online business, you should definitely consider making short videos and posting them for free in cyberspace.<br /><br />These videos should be about different aspects of your products or services. And, of course, the videos should have your website URL in the credits at the end of the video.<br /><br />And you don't need fancy video or sound equipment. You do need a decent camera and you need to think about what light source you're using. And a tripod is a good idea so you don't have a shaky video. (You also need a simple video editing program so that you can add the credits.)<br /><br /><span style="font-weight: bold;">Here are a few tips for your video:</span><br /></div><ul style="text-align: justify;"><li>Make your videos like a good news story. All the important information first and then the additional information (in case people only watch the beginning of the video).</li><li>Do not have a cluttered background behind you that detracts from people paying attention to your words.</li><li>Follow all the in-person speaking rules, such as not wearing dangling earrings that detract from what you're saying, maintaining eye contact with your audience, speaking slowly and distinctly, not gesturing too much with your hands, and having good body posture. (Slumping gives the impression that the information you're imparting isn't important.)</li><li>Follow the rules of persuasion – don't tell your audience what you want to tell them. (My widget is the best there is.) Tell your audience what they need to hear to act on what you want them to do. (My widget will solve your widget problem in five minutes, so buy it now and get started.)</li><li>Shorter is better. (Yael made a video for the launch of our Miller Mosaic Internet Marketing Program. The video came in about eight minutes, so she broke it into two videos: the first announces the launch and the second explains how we got to this point.)</li></ul><div style="text-align: justify;">As with all my other internet business/internet marketing recommendations, do not feel that you MUST do all of them. Choose some strategies to start with, and you can add more as you become proficient with the first strategies.<br /><br />And if you want to learn more about internet marketing in easy-to-implement steps, check out our Miller Miller Internet Marketing Program now.<br /><br /><span style="font-size:85%;">[examiner.com]</span><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-17619778958263143922009-07-06T19:20:00.000-07:002009-07-06T19:22:28.933-07:00Internet Marketing, Video & Facebook Marketing - Are You Missing Out<div style="text-align: justify;">Internet marketing has taken a massive change in the past year or two. When everyone was just concerned about links from other sites and rankings in the natural search engines, then internet marketing was a whole lot easier to implement. Now we have a variety of ways to successfully market business' online.<br /><br />Video marketing is becoming huge, with websites such as youtube where an average of 100 million videos are watched on a daily basis, its no wonder people turn to this as a way to market their product. Its probably easier to have a press release on youtube as a video presentation format to enable you to get your message across in a lighter way than just a text based article that people would very rarely finish. This is also fantastic for media companies who wish to use it as a way to get their dvds and films in the public eye.<br /><br />Facebook marketing and other social networking websites are also a great way to target a large number of people. As people love using these sites, then advertisements are never usually frowned upon as they sit within the context of the site and don't over power, they do however, get placed in a way in which they will get seen by a huge number of the users. Facebook has grown so quickly to an extent where they have 200 million active users and more than 100 million log onto the site atleast once a day.<br /><br />With internet marketing having this new look, you could well be missing out on a huge number of visitors or sales every single day with a poorly manged and out of date marketing strategy.<br /><br /><span style="font-size:85%;">[hitsearchlimited.com]</span><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-39858725418837206762009-07-06T08:34:00.000-07:002009-07-06T08:36:55.285-07:00The Landing Page as a Multipurpose Tool<div style="text-align: justify;">Landing pages are always worth a review because their use is often misunderstood. A landing page is any web page to which users are sent for a particular presentation, result, and/or measurement. Landing pages, in short, have uses beyond simply presenting information.<br /><br />People sometimes talk about landing pages in one capacity only, paid search advertising. Certainly, landing pages are extremely important with regard to pay-per-click advertising because the search engines include the quality of the pages to which paid search ads point in their overall evaluation of when and where ads are displayed. In theory, the better a landing pages is with regard to focus and keywords, the better the placement of an ad will be.<br /><br />But landing pages can be used for much more. Not only can they affect conversion, they also allow for traffic measurement via website analytics.<br /><br /><span style="font-weight: bold;">Email Marketing Campaigns</span><br /><br />A landing page can be a great way to measure the effect of an email marketing campaign, especially if you use an entry-level email service that provides limited analytics. The page's appearance has a definite effect on click-through rates. If it is well designed, it can prompt people to continue on to a purchase or perform another action within the website, while a bad design will likely prompt users to go away.<br /><br /><span style="font-weight: bold;">Social Media Outreach Campaigns</span><br /><br />The most basic way to measure the effect of a social media outreach campaign is to create unique landing pages for each campaign combined with website analytics. A landing page focused to each campaign is the most plausible tool for conversion, and, again, good landing page design will usually improve conversion rates.<br /><br /><span style="font-weight: bold;">Banner Ads</span><br /><br />A banner ad landing page shouldn’t be much different from a paid search landing page, except that there is no search engine policing its quality. You can police it yourself – the more focused the landing page is to your banner ad, the more likely it is to convert. Additionally, the page can offer secondary analytical information to augment ad server numbers.<br /><br /><span style="font-weight: bold;">Press Releases</span><br /><br />Most online press release services offer some form of analytics, but they are rarely enough to fully measure the actual effect. Placing links to well-defined landing pages in press releases can, like banner ads, offer improved analytical information.<br /><br /><span style="font-weight: bold;">External Blog Links</span><br /><br />Participation in the blogosphere can pay big dividends, whether through comments, guest blogging, or garnering mentions of your website on external blogs. Although analytics can track traffic from individual blog addresses, a landing page can augment this analytical information and offer content focused to the blog post, thus enhancing the likelihood of maintaining interest or converting a visit to a sale.<br /><br /><span style="font-weight: bold;">Offline Marketing</span><br /><br />A landing page can also be a great tool for traditional, offline marketing. Print ads, postcards, promotional items, and other physical marketing entities can be hard to track. But a unique landing page for each item, tied-in with the specific offer, can help to define some representative numbers.<br /><br /><span style="font-weight: bold;">Summary</span><br /><br />While landing pages are extremely important for pay-per-click ad campaigns, they can also be used to track your online and offline marketing tactics. In situations where a marketing campaign seems hard to track, use landing pages as a multipurpose tool for both tracking purposes and conversion.<br /><br />[practicalecommerce.com]<br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-6275926999816919722009-07-06T08:33:00.000-07:002009-07-06T08:34:39.360-07:00Tool Aims For Easy Data Integration And Targeting For Email Campaigns<div style="text-align: justify;">Having quick and easy access to data has always been a barrier that prevents marketers from implementing targeted and integrated campaigns. Marketers have had to call on the IT department to mine customer behavior or transaction history in a data warehouse, or use Web analytics.<br /><br />Responsys -- which provides on-demand marketing services for email, Web, print, mobile, and social media -- on Monday is expected to release Interact Connect, a tool that allows marketers to define, schedule and automate data transfers with external systems through a Web-based user interface. The tool can now integrate internal data from multiple platforms. This eliminates the need for scripting and reliance on IT resources.<br /><br />Marketers can point Interact Connect toward an Oracle, SAP or Teradata data warehouses, among others, and automatically pull in data from a specific customer segment.<br /><br />John Berkley, VP of product marketing for Responsys, believes the technology has a "behavioral targeting" twist. The difference is that the Responsys platform integrates data to rely on email as the delivery mechanism to target and remarket to known customers from a list.<br /><br />Marketers can target a specific behavior. "If you know through a Web analytics platform that someone has been looking at a specific set of products, but they have not bought anything, you can target that behavior," says Berkley. "You can also target the segment of customer who you know has abandoned a shopping cart."<br /><br />Several weeks ago, San Bruno, Calif.-based Responsys released a product that integrates external data from analytics platforms to personalize email marketing content. Now the product does both, giving marketers control over how they use customer data to build timely campaigns.<br /><br />"I can do a campaign in Responsys to all people who have abandoned a shopping cart, and with one click I can direct the system to use Baynote to determine the exact product relevant to them," Berkley says. "The recommendation is provided by our partners, but the campaign is served up by us."<br /><br />Data integration remains a challenge for most companies. Infrastructure and technology constraints prohibit many integration initiatives, notes Forrester Research analyst John Lovett. For example, 54% of large organizations -- representing more than $1 billion in annual revenue -- are challenged by infrastructure constraints, according to the Forrester report "What's Your Web Data Integration Strategy?"<br /><br />To understand how data integration issues affect marketers, Forrester Research surveyed 275 Web site decision-makers about business practices. The report, released in February, revealed that one-third of large companies do not have the staff or the resources to integrate data. More than 40% of mid-size companies are handicapped by resource constraints. And 21% of companies, from large to small, cite difficulties in finding a technology solution capable of satisfying integration needs.<br /><br /><span class="articleText">Responsys supports companies such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, and UnitedHealthcare.<br /><br />[mediapost.com]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-82620570181483790522009-07-06T08:32:00.001-07:002009-07-06T08:32:45.484-07:00Trust 'key to email marketing'<div style="text-align: justify;">Building customers' trust is a key strategy to successful email marketing, according to one expert.<br /><br />Writing for Examiner.com, promotions expert David Hale stated that building a good relationship with the customer is vital as "reputation is everything".<br /><br />He said this can be achieved in part by making email marketing communications targeted and relevant, to avoid irritating customers.<br /><br />The expert added that happy customers are likely to tell friends and family about a service and boost a company's profile by word of mouth, while it is easier to attract a return customer than a new one.<br /><br />"Word of mouth and recommendations alone can rake in more business than expensive advertisement," he explained.<br /><br />"Like in any sales environment, a person is more likely to purchase an item from someone they know, like and trust. In the internet marketing world, this is done with sporadic, but constant email contact."<br /><br />According to the recent Email Marketing Metrics Report by MailerMailer, email marketing messages delivered to small and medium-sized contacts lists have a better chance of being opened than those sent to over 1,000 subscribers as they are better targeted.<br /><br /><br />[globalgold.co.uk]<br /><br /><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-67430060912692968922009-07-01T05:22:00.000-07:002009-07-01T05:26:16.007-07:00List building - 4 top strategies to build a long opt-in list<div style="text-align: justify;"><span style="font-size:85%;">Internet marketing may have developed a sudden surge these past few years, but many in the know, have felt its rise even more. As more Internet-based businesses are developed, the need to design new marketing skills and awareness have come about. New marketing strategies are being discovered and developed almost on a weekly basis to manage the evolving business to business world.</span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">The demand for Internet marketing tips and strategies have significantly evolve, thus creating d a new business model, Internet marketing. While there are companies that are all too eager to assist web site owners develop a large opt-in list a fee, there are also many free or low-cost strategies that can provide more visibility to a web site. One such strategy is opt-in email marketing, also known as permission marketing.</span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">Opt-in marketing requires the permission of a person to subscribe to your marketing material, such as newsletters, products and promotional e-mail. The more opt-in email sent to a list, the more chances there is to develop paying customers. To do this, a web site owner must build a list of subscribers who wish to receive further information by opting in.</span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">From a developed opt-in list will come targeted customers. these are hot leads as they have already shown an interest in obtaining the initial offered information by subscribing to a list. Many Internet marketers believe that building a list takes a lot of hard work and effort to collect names and email addresses. This does take a bit of time, but like anything, effort is rewarded by results.</span><br /><br /><span style="font-size:85%;">The Internet abounds with reference material and articles on list building. Like all industries, Internet marketing has as many list building strategies as it does marketers.<br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Here are four of them that I have found most useful:-</span></span><br /><ul><li><span style="font-size:85%;">Design a professional looking opt-in web form for visitors to enter their name and email address. The location for this form is very crucial in that it should be placed above the top fold of the web page. The fold of a web page is the portion above the screen bottom when scrolled to the top of a respective web page. Research has shown that form placement is vital as to whether a person enters their data or not. If your home page does not command a visitor's attention and the form does not stick out, they are likely to leave.</span></li></ul><ul><li><span style="font-size:85%;">Designing an attractive opt-in web form is not difficult to do. Any autoresponder service will offer this feature, such as Aweber or 1Shoppingcart . Once a form is designed on their site, simply copy and paste the html code provided into the html code page of a website and Presto, the exact form that was designed appears. Because the form is linked to the autoresponder, once a person enters their data it is automatically collected into a database, which is then used to send marketing emails. </span></li></ul><ul><li><span style="font-size:85%;">As described above, the web site must be professional looking. Adding informative and topic specific articles will assist in providing sticking power for visitors. Make a web site useful and easy to navigate will also add to the attraction of search engines, thus providing a higher Page Rank (PR).</span></li></ul><ul><li><span style="font-size:85%;"> Any Internet business web site should provide good services and product offerings. It is easier to sell to a returning customer than to attract new ones. As in retail stores, satisfied customer will always recommend a business to their friends and family. Word of mouth and recommendations alone can rake in more business than expensive advertisement. As a web site's visitor list and opt-in list grows so shall profits. Like is any sales environment, a person is more likely to purchase an item from someone they know , like and trust. In the Internet marketing world, this is done with sporadic, but constant email contact. </span></li></ul><ul><li><span style="font-size:85%;">Privacy above all else. If an opt-in visitor or customer finds out a web site owner passed on their email address, and thus start receiving spam mail, the web site owner will lose a list very quickly.</span></li></ul><span style="font-size:85%;">In the Internet marketing world, reputation is everything and will assist in attracting an avalanche of traffic and subscribers as well as strengthen the loyalty of your customers.</span><br /><br />[examiner]<br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-16066532635412618632009-07-01T05:18:00.000-07:002009-07-01T05:20:43.213-07:00Volume of marketing e-mail will surge over next five years, study says<div style="text-align: justify;"><span style="font-size:85%;">Over the next five years, spending on e-mail marketing in the U.S. will grow at a compound annual rate of 11%, reaching $2 billion by 2014, Forrester Research Inc. says in a new study.<br /><br />The study, "US Email Marketing Forecast 2009 to 2014," by Forrester analyst David Daniels, notes that the permission-based e-mail campaigns designed to retain existing customers will account for the largest share of e-mail marketing messages, at one-third, by 2014.<br /><br />One of the biggest challenges facing marketers, Daniels says, will be in managing e-mail marketing campaigns to take advantage of social networks on the web. "Over the next five years, marketers must bridge the gap between social and traditional inboxes with social sharing tools," he says.<br /><br />The report also notes that e-mail marketing will become more complex as marketers integrate it with customer and product data amid efforts to increase the relevancy of e-mail messages. Without relevancy, e-mail campaigns will wind up in junk folders, it adds.<br /><br />"By 2014 direct marketers will waste $144 million on e-mails that never reach their primary target," Daniels says. "Successful direct marketing pros will alter their tactics to overcome inbox clutter and increase relevancy."<br /><br />The report adds that spending on ad-sponsored e-mail newsletters will double over the next five years, coinciding with declines in circulation and ad revenue at print publishers.<br /><br /><br /></span><span style="font-size:85%;">[internetretailer]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-22571018740853440002009-07-01T05:10:00.000-07:002009-07-01T05:16:50.550-07:00Email marketing 'is business-critical'<div style="text-align: justify;"><span style="font-size:85%;">by Greig Daines<br /><br />Email and mobile telephone messaging are becoming increasingly business-critical in small and medium-sized companies, a new report has said.<br /><br />Many businesses are building "failover protection" into these technologies, especially because email continuity is now central to firms, CBR Online stated, which could highlight the importance of email marketing in reaching out to new customers.<br /><br />Staff may also want the security and flexibility that they can conduct their email marketing from any location.<br /><br />"In the lead-up to events, employees rely on email to manage marketing activities and during an event engage in social media activities such as Facebook and Twitter, which has become an increasingly important element in creative client campaigns," the publication noted.<br /><br />Writing for Small Business Computing, Drew Robb, a technology and engineering specialist writer, stated that small businesses not only use reliable web hosting firms for their email, but have also expanded into enterprise resource planning.<br /><br />Having a reliable web hosting firm look after email could allow companies to deliver more reliable email marketing to increase brand awareness and improve search engine optimisation.<br /><br />[globalgold.co.uk]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-6938234113914182882009-06-30T05:59:00.000-07:002009-06-30T06:01:47.806-07:00Keeping Your Email List Clean<div style="text-align: justify;"><span style="font-size:85%;">So you think you have a targeted mailing list, a great offer and a compelling call to action?</span><br /><br /><span style="font-size:85%;">All the elements of successful email marketing depend on one factor -- having valid email addresses on your list. If you have already started building your mailing list, make sure you have valid email addresses.</span><br /><br /><span style="font-size:85%;">Too many people have been victims of email spamming and they have found ways to protect themselves from getting annoying, irrelevant emails. In case you do not know, there are actually throw away freebie e-mail accounts on the Internet. These are e-mail accounts your prospects can only receive e-mail at but cannot send out e-mail from. What’s more: your prospects don't even have to sign up for them! Emails that go to these fake email accounts are automatically deleted every couple of hours.</span><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >Why do your prospects use these false e-mail addresses?</span><br /><br /><span style="font-size:85%;">Well, they are just avoiding being bombarded with future emails from you. As an honest online marketer you definitely do not want your prospects to sign up for your permission-based email lists using a bogus email address!</span><br /><br /><span style="font-size:85%;">Fake email addresses can cause problems in your database, that's why it is important to keep your email mailing list clean, because when you send an email to these fake email addresses, these emails bounce and return, wasting your bandwidth and your time. So clean up your database and retain the value of your mailing list by keeping it clean and free of fake, invalid email addresses.</span><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >So how do you keep your mailing list clean and up-to-date? Here are a few things you should do:</span><br /><br /><span style="font-size:85%;">1. Check if you have bad, undeliverable email addresses before you send your emails.</span><br /><br /><span style="font-size:85%;">2. Try using email validation software so that you can exclude the bad email addresses from your list.</span><br /><br /><span style="font-size:85%;">3. Delete those who have un-subscribed from your list.</span><br /><br /><span style="font-size:85%;">4. Before sending out emails, search for people who un-subscribed from your previous emails and delete them from your database.</span><br /><br /><span style="font-size:85%;">5. Make sure your list is updated, always provide an option for subscribers to change their email address.</span><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >Now, some of you might be contemplating about buying email lists?</span><br /><br /><span style="font-size:85%;">Unless it's from a reputable list company, avoid buying or renting lists. Most email addresses in their lists are probably collected by website email extractors, what's more, you don't know these people in the list and most likely they won't welcome an email from you. Try using the double opt-in subscription method, this will give you the assurance that you have a valid email address and that the prospect really does want to receive mail from you.</span><br /><br /><span style="font-size:85%;">In marketing with email list building, you should make it a point to regularly and consistently check your business email lists for invalid addresses. Your goal is to have a clean, accurate opt-in email list, so be sure to clean your list.</span><br /><br /><span style="font-size:85%;">E-mail is an effective and relatively cheap marketing tool to attract repeat customers, but make sure your lists are clean, and you get your money's worth for your email list campaign.</span><br /><br /><span style="font-size:85%;"><br />[promotionworld]</span><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-65073286470937359752009-06-30T05:53:00.000-07:002009-06-30T05:56:33.294-07:00How Many Ways Can You Mess Up An Email Program?<div style="text-align: justify;"><span style="font-size:85%;">Sounds like a negative topic, but I'm really upbeat about this. If it weren't for marketing people making the same mistakes, half the agencies and service organizations wouldn't have jobs. While I'm enthusiastic about the email and CRM space, it's a bit numbing to watch organizations do the same thing over and over again. That's why my theme is five ways you can mess up your email program -- so you can learn from others' mistakes.<br /><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);"> 1. Continuing to rotate email vendors:</span><br /><br />For years it's been a trend to go through annual reviews of your email platform partners. While I agree with this in principle, and actually wrote about it a few years ago, it is a colossal drain of time and energy. Most companies that go through this exercise and submit RFPs haven't really thought about what they need, have shallow requirements and even less insight into the vendor options available.<br /><br />While you may save 25% in negotiating pricing, you will spend that going through the review and transition process in most cases. I firmly believe there is only a 20% variance in productivity gaps between the top 10 to 15 email platforms on the market. This means if you are in high production mode and send a lot of email, you will have more risk than others with a less optimal user interface (UI), or campaign management workflow or reporting layer. But if you operate under less production pressure, the variance between the platforms will not pay off because you think the UI is better.<br /><br />Best advice is to commit to a partnership with your delivery partner and stay the course until you decide to make a corporate move to integrate transactional messaging or consolidate all your business units, or some anomaly blows your traditional volume and campaign needs out of whack. Otherwise commit and focus on the basics rather than spending a lot of energy making vendors jump through hoops; you won't learn as much as you think.<br /><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">2. Benchmarking from the industry:</span><br /><br /> I've also written a lot about this. But I find that external benchmarks are virtually useless as performance or even forecasting tools. They are not contextual to your industry, to your approach, to the relationships you've developed with your clients and how you've built these through email over time. Don't waste energy trying to get your numbers to match industry stats or putting undue pressure on your teams to meet these. It's like comparing grading scales of schools in separate states; they just don't match and shouldn't be used for funding.<br /><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">3. Mismanaging acquisition:</span><br /><br />The best way to screw up an email program is to be irresponsible with the acquisition and building of a database. Gathering names and email addresses is not difficult, it's just a net/sum game. But so many companies don't realize the cost of acquisition when they have a poor game plan for retention through digital channels. You'll end up adding to the overburdened email staffs' issues by adding erroneous records to a database that gradually bring down performance, and create unrealistic expectations for return on investment.<br /><br />Many companies would benefit from a 30% reduction of their database today. Don't let the allure of acquisition put a burden on retention principles. We ran into this problem with a client last year where they greatly overestimated the value of their database to find out that 20% were dormant at best. Talk about putting your team behind the eight-ball.<br /><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">4. Not understanding social networking theory:</span><br /><br />Forward to a Friend was a great idea years ago, but has always been a shallow strategy. It is critical that you understand the principles of networking theory and the innate nature of how people build their networks, tribes, and communities; how people use tools to enable these networks; and how digital has greatly changed the game. You will seek an alternate view where you place less value on individual attributes and more value on relationships and ties, and the dynamics of the networks each build. This is something you'd better know, or you'll never master direct marketing.<br /><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">5. Continuing to churn the resource pool:</span><br /><br />There are a lot of new people in email marketing, with very few who have a long tenure. Problem is, it's such an isolated channel in most organizations that the email people tend to recycle through the organization and stay for a limited time. I am a firm believer that a marketing organization doesn't need to have thought leaders in a channel per se, but employees do need to have domain experience to some degree. You won't ever retain that at any strategic or tactical level if you don't retain the channel expertise. Combine this issue with issue #1 (churning vendors) and you are reinventing your program every few years and not evolving it as you should.<br /><br />The channel is strong, the vendors in the space are much more mature than they used to be, and there are a lot of voices in the space sharing thought leadership openly -- but the channel will continue to grow at a nominal rate if we continue to make these same mistakes over and over again.<br /><br /><br />[mediapost]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-56344058195327638992009-06-30T05:27:00.000-07:002009-06-30T05:42:43.026-07:00Basic "Truth in Advertising" DoctrineSenders should not falsify the subje subject line to mislead readers and deflect them from the content of the email message.<br /><br /><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Key requirements :</span></span><br /><ul><li><span style="font-size:85%;">Apply the basic 'truth in advertising' doctrine</span></li><li><span style="font-size:85%;">Pick a subject which highlights your business relationship with the recipient</span></li><li><span style="font-size:85%;">Avoid phrases like "Free offer" or subject line content that may be susceptible to incoming mailfiltering.</span></li></ul><br /><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">It is acceptable for marketers to:</span></span><br /><ul><li><span style="font-size:85%;">Employ effective teaser copy within the subject line but not intentionally</span></li><li><span style="font-size:85%;">contain fraudulent information</span></li><li><span style="font-size:85%;">Insert merge fields, e.g. a person's first name, into a subject line as a further method of</span></li><li><span style="font-size:85%;">personalisation</span></li></ul><br /><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">It is NOT acceptable for marketers to:</span></span><br /><ul><li><span style="font-size:85%;">Use RE: or FW: in the subject line</span></li></ul><br /><span style="font-size:85%;">[<span style="color: rgb(51, 51, 255);">emarketingnetwork.co.nz</span>]</span>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-20414655186329585312009-06-29T06:36:00.000-07:002009-06-29T06:37:44.355-07:00IMM: Businesses Not Optimising Internet As Marketing Tool<div style="text-align: justify;"><span style="font-size:85%;">KUALA LUMPUR - The current state of infrastructure is not helping businesses to optimise the Internet as a marketing tool, according to the Institute of Marketing Malaysia (IMM).<br /><br />"The policies are there but the infrastructure has got to support it. Even though we have broadband, it is expensive, slow and not available all over," said IMM president Sharifah Mohd Ismail.<br /><br />According to Sharifah, Malaysians currently are not yet on the right level in using the Internet as a marketing tool for business but are definitely into it.<br /><br />"We are still more comfortable with one-to-one communication. It is definitely an uphill task to change their perspective but the learning process has got to be done," she told reporters after attending a seminar on Internet marketing here today.<br /><br />At the seminar, eMarketing Strategy president Ruth Stevens said the best way of utilising the Internet as a marketing tool is "having a great website, strong search engine marketing programme and using email".<br /><br />"These things need to be applied strategically to support business objectives," said Stevens.<br /><br />"A lot of the people are doing Internet marketing without strategic focus. It is better to create a backup on how to use the Internet to achieve their marketing plan," she said.<br /><br />According to Stevens, new social media tools such as Facebook can be exploited for marketing but they are still at an experimental stage.<br /><br />"They are immature as marketing vehicles. So, I would say it is better to spend time and effort on the more proven solid Internet vehicles such as a great website," she said.<br /><br />The seminar, titled "The Best Internet Marketing Techniques Today", attracted more than 120 participants comprising professionals, entrepreneurs, managers and executives from various industries.<br /><br /><br />[bernama]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-86776102562120909342009-06-29T06:31:00.000-07:002009-06-29T06:32:40.986-07:00Expert predicts need for firms to improve email marketing best practice<div style="text-align: justify;"><span style="font-size:85%;">The growth of email marketing as a channel is set to encourage firms to up their game in terms of best practice, it has been claimed.<br /><br />David Kearney, chief executive of marketing firm Boomerang, has suggested that as more and more growing businesses turn to the channel, a "preponderance" of both good and bad messages will reach consumer inboxes.<br /><br />Because of this, he has predicted that companies will need to improve the way they use the channel, by making communications more relevant and timely to the needs of the recipient.<br /><br />He explained: "It is incumbent upon the leaders in email marketing to set the tone as we enter this period of expansion.<br /><br />"Best practices in email marketing will become ever more crucial as businesses work harder and harder for their messages to be heard above the din of millions upon millions of email marketing messages."<br /><br />Recent figures from Constant Contact revealed that 97 per cent of firms regularly use email marketing to keep in touch with their clients.<br /><br /><br />[businessstrata]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-44463014442899782932009-06-29T06:30:00.001-07:002009-06-29T06:30:43.741-07:00Internet Marketing Strategy That Works!<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hQRDC_J0ydI&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/hQRDC_J0ydI&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-13545404368992560682009-06-26T23:51:00.000-07:002009-06-26T23:54:10.838-07:00Expert predicts need for firms to improve email marketing best practice<div style="text-align: justify;"><span style="font-size:85%;">The growth of email marketing as a channel is set to encourage firms to up their game in terms of best practice, it has been claimed.</span><br /><br /><span style="font-size:85%;">David Kearney, chief executive of marketing firm Boomerang, has suggested that as more and more growing businesses turn to the channel, a "preponderance" of both good and bad messages will reach consumer inboxes.</span><br /><br /><span style="font-size:85%;">Because of this, he has predicted that companies will need to improve the way they use the channel, by making communications more relevant and timely to the needs of the recipient.</span><br /><br /><span style="font-size:85%;">He explained: "It is incumbent upon the leaders in email marketing to set the tone as we enter this period of expansion.</span><br /><br /><span style="font-size:85%;">"Best practices in email marketing will become ever more crucial as businesses work harder and harder for their messages to be heard above the din of millions upon millions of email marketing messages."</span><br /><br /><span style="font-size:85%;">Recent figures from Constant Contact revealed that 97 per cent of firms regularly use email marketing to keep in touch with their clients.</span><br /><br /><br /><span style="font-size:85%;">[businessstrata]</span><br /></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-10809393380159297622009-06-26T23:40:00.000-07:002009-06-30T05:42:23.618-07:00Tell the Recipient Who You Are<div style="text-align: justify;"><span style="font-size:85%;">Email communication mail communications must st state your company details, ate physical address, a genuine reply email address and subject line. Do not falsify domain name names or use a non non-responsive Internet Protocol (IP) address.</span><br /><br /></div><br /><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Key requirements :</span></span><br /><ul><li style="text-align: justify;"><span style="font-size:85%;"> Header information includes the domain, IP address, and any other routing information that enables a user to determine the originator of the email</span></li><li style="text-align: justify;"><span style="font-size:85%;"> Information is required to be valid for at least 30 days after the message is sent</span></li><li style="text-align: justify;"><span style="font-size:85%;"> Email content must include the sender’s company or trading name - the addition of the sender's website and phone number will further increase the credibility of the communication</span></li><li><div style="text-align: justify;"><span style="font-size:85%;"> It is good practice to refer to the origin of the relationship when first emailing a new contact.</span></div></li></ul><br /><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">It is acceptable for marketers to:</span></span><br /><ul style="text-align: justify;"><li> <span style="font-size:85%;">Use either an individual's email address, or a company's or company department's email address as the displayed "sender address"</span></li></ul><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);"><br />It is NOT acceptable for marketers to:</span></span><br /><ul style="text-align: justify;"><li> <span style="font-size:85%;">Hide or falsify the sender's email address, website address, physical address or phone number</span></li></ul><br /><span style="font-size:85%;">[emarketingnetwork.co.nz]</span>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-39660387931130762112009-06-26T06:32:00.000-07:002009-06-26T06:35:33.286-07:00Four Ways To Find Email Marketing Gems And Avoid Fool's Gold<div style="text-align: justify;"><span style="font-size:85%;"><span style="font-weight: bold; font-style: italic;">Four Key Criteria for Evaluating any New Email Marketing Solution</span><br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Relevance</span> - For years touted as the wholly grail of email marketing, and too many communications remain one too many today. Relevance can be achieved by enhancing the data gathered about an email subscriber at subscription, leveraging click-stream tracking data from Web analytics solutions, enriching profile information with third party data and on and on and on. The bottom line is, the main advantage email has over other marketing channels is its ability to leverage data to drive dynamic offers, content and experiences. If you have not optimized your email programs to be truly relevant, stop sifting now and stay focused here. Enhancing relevance will provide the best return on your email marketing investment.<br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Deliverability</span> - According to Goodmail and Pivotal Veracity's new report, "Email Delivery Benchmarks," 20% of legitimate marketing email was routed to spam or blocked in the first quarter of 2009. The challenge of email delivery has not gone away, and email marketers that take their eye off this ball will regret it as their reputation and email success metrics are impacted negatively. Delivery into the recipient inbox and the customer experience with that message are critical to program success.<br /><br />What tools has your organization invested in to ensure that email is delivered into the inbox? What quality control processes do you have in place to catch issues before they become real business-impacting problems? Do not get distracted by the "eye candy" so often included in the "Bag-of-Solutions." Delivery is not sexy, but it is key to program success.<br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Triggered communication</span> - Automation is the ultimate goal for many of the email marketers I meet. I've mentioned before that relevance is the main advantage email has over other direct marketing channels. Adding automation to these relevant communications creates efficiencies within an organization and enhances the overall recipient experience.<br /><br />Taking a closer look at triggered messaging opportunities typically allows the email marketer to access automated communications from a number of disparate business systems, e.g. ecommerce, CRM, etc. The more of these messages email marketing controls, the greater your overall impact on the business. Trust me when I say it's worth sifting through your organization to find automation opportunities.<br /><br /><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);">Social media integration</span> - When it comes to email technology vendors and service provides serving up "shiny new gems" for marketers, we have no equal. Remember the fuss over rich media in email (oops, forgot about deliverability)? Or the commotion over RSS (oops, forgot that consumers need to adopt the technology)? Social media is NOT another one of these distractions.<br /><br />The development of the social Web is already changing how people behave online. The social inbox will soon be a reality, and the one place for consumers to email, IM, share and collaborate in real time with peers, friends and brands. So far, email has been the most preferred way to share content online. It will remain at the forefront of social behavior on the Web as long as email marketers invest in programs and technology that encourage recipients to become brand advocates. This is not an area to ignore or address after your competition has gained a significant lead.<br /><br />My kids loved sifting through the bags of dirt and finding fake gems. That's the beauty of being a kid, you just are immediately enamored with almost any new experience. Unfortunately, as email marketers, we need to look seriously at the investment opportunities in front of us and assign resources accordingly.<br /><br />Before you and your teams get focused on a shiny new toy, ask yourself how it helps take you forward in relevance, delivery, automation or social marketing. If you cannot point to a big gain in one of these categories, keep sifting until you find something that does.<br /><br />[mediapost]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-14596232528225719912009-06-26T06:30:00.000-07:002009-06-26T06:37:38.049-07:00Immediacy highlighted as key aspect of email marketing<div style="text-align: justify;"><span style="font-size:85%;">Email marketing allows growing businesses to give quick responses to their clients, an expert has claimed.<br /><br />According to Ranen Goren, vice-president of cross-media products at XMPie, the channel's "immediacy" means consumers can be contacted straight after they have carried out certain online actions, such as accessing a certain part of a company's website.<br /><br />Writing for DMNews.com, he outlined that email marketing is also cost-effective when compared to other promotional platforms, while it works well in conjunction with other formats.<br /><br />He explained that while firms could rely on email for "first and second campaign waves", they can then move on to the likes of direct mail to encourage a reaction from those who did not respond initially.<br /><br />"It allows response channels, incorporated through web-based response URLs, to gather relevant recipient information," he added.<br /><br />"So when a marketer invests in a printed piece, it can be effectively targeted to become of greater value to the recipient."<br /><br />Recent figures from Constant Contact revealed that 97 per cent of firms regularly use email marketing to reach consumers.<br /><br />[businessstrata]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-86677732550320474322009-06-26T06:28:00.000-07:002009-06-26T06:37:18.900-07:00Right data 'improves ability of firms to bond with email marketing'<div style="text-align: justify;"><span style="font-size:85%;">Growing businesses can forge a stronger bond with clients through email marketing, according to an expert.<br /><br />Tink Taylor, client services director at dotMailer, also claimed that capturing data from consumers gives firms the best chance to both contact them and improve the relevance of their messages.<br /><br />He went on to explain in a column for the Internet Advertising Bureau that companies should acquire an email address from a consumer even if they have already done business with them.<br /><br />"Retailers need to start seeing the buying process as a cyclical progression," he wrote.<br /><br />"A sale should be seen as the beginning of the relationship between brand and customer, not the end, but without acquiring their email address from the start the relationship is dead in the water."<br /><br />iPost recently announced the launch of its new Not Just Another Marketing Blog website, which will provide tips to firms that regularly use email promotions.<br /><br /><br />[businessstrata]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-8261301229510953082009-06-26T05:59:00.000-07:002009-06-30T05:41:50.467-07:00Option To Unsubscribe<div style="text-align: justify;"><span style="font-size:85%;">All ema email marketing messages il must include an option for the recipient to unsubscribe from receiving future messages and must include a genuine reply email address. All requests to unsubscribe must be actioned within 5 working days.</span><br /><br /></div><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >Key requirements :</span><br /><ul style="text-align: justify;"><li><span style="font-size:85%;"> Commercial email messages must include a mechanism for recipients to unsubscribe from the list or from a specific type of communication</span></li><li><span style="font-size:85%;"> The unsubscribe function must not be obscure but presented in a clear and conspicuous manner</span></li><li><span style="font-size:85%;"> The unsubscribe facility must be functional and requests to unsubscribe be actioned within 5 working days</span></li><li><span style="font-size:85%;"> If multiple communications are being sent to individuals, also offer the opportunity to unsubscribe from individual communications</span></li><li><span style="font-size:85%;"> Always action unsubscribe requests prior to sending further emails</span></li><li><span style="font-size:85%;"> It is recommended that marketers send an "unsubscribe confirmation" message</span></li></ul><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >It is acceptable for marketers to:</span><ul style="text-align: justify;"><li><span style="font-size:85%;"> gain an understanding as to why a customer has chosen to unsubscribe</span></li></ul><span style="font-weight: bold; font-style: italic; color: rgb(51, 0, 51);font-size:85%;" >It is NOT acceptable for marketers to:</span><ul style="text-align: justify;"><li><span style="font-size:85%;"> have poor compliance systems in place which do not allow the marketer to accurately and immediately (with 5 working days) unsubscribe a customer from their database</span></li><li><span style="font-size:85%;"> ignore a customer's action to unsubscribe and thereby resend emails to that same email address</span></li><li><span style="font-size:85%;"> resubscribe recipients who have previously opted out - this is acceptable ONLY when written or emailed permission by that person has been received. (This must be maintained on file in case of a subsequent complaint).</span></li></ul><span style="font-size:85%;">[<span style="color: rgb(51, 51, 255);">emarketingnetwork.co.nz</span>]</span>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0tag:blogger.com,1999:blog-6153481647594664306.post-60243192471335778822009-06-25T22:36:00.000-07:002009-06-24T22:39:46.273-07:00Email marketing 'the best way to reach potential buyers'<div style="text-align: justify;"><span style="font-size:85%;">An expert has claimed that <span style="color: rgb(51, 51, 255);"><span style="font-weight: bold; color: rgb(51, 153, 153);">growing businesses</span></span> risk putting themselves at a disadvantage if they cut their IT budgets.<br /><br />Michael Dean, head of marketing at the National Computing Centre (NCC), has claimed that spending on technology can be key for firms to ensure they are on top of the latest trends, which may include web-based<span style="color: rgb(0, 0, 0);"> </span><span style="color: rgb(0, 0, 0);"><span style="font-weight: bold; color: rgb(51, 153, 153);">direct marketing</span></span> strategies.<br /><br />Because of this, he warned that all kinds of companies may suffer by cutting their costs in the area.<br /><br />"IT offers organisations of all sizes the opportunity to reduce costs and improve performance," he explained.<br /><br />"The danger in a recession is that organisations don't invest in IT and when the upturn comes they are less competitive than others."<br /><br />Recent figures from O2 found that seven out of ten firms now use smartphones as part of their day-to-day operations, while around half of companies are also upping their level of investment in technology generally.<br /><br />[businessstrata]<br /></span></div>Vancouver web designhttp://www.blogger.com/profile/10558244255281677083noreply@blogger.com0