'Not difficult' for firms to boost their reputation via email marketing

Growing businesses can easily improve their reputation with consumers through email marketing, according to an expert.

DMNews.com's digital reporter Dianna Dilworth has claimed that having a good reputation is key for firms as it can impact on the deliverability of messages they send out.

However, in a column for the website she added that there are several ways for firms to boost their consumer ratings.

"The first step is to sign up for feedback loops and hear what consumers are saying about your emails. Use this information to clean up your lists," she wrote on the site.

"Also, most marketers with good reputations are working with email authentication tools such as DomainKeys, SPF and Sender ID, which can help an ISP identify who a marketer is and authenticate who they are."

Recent figures from e-Dialog found that 63 per cent of people feel email marketing is the channel most likely to inspire them to make an impulse purchase via the internet.ADNFCR-898-ID-19229221-ADNFCR


[businessstrata]