Tell the Recipient Who You Are

Email communication mail communications must st state your company details, ate physical address, a genuine reply email address and subject line. Do not falsify domain name names or use a non non-responsive Internet Protocol (IP) address.

Key requirements :

• Header information includes the domain, IP address, and any other routing information that enables a user to determine the originator of the email
• Information is required to be valid for at least 30 days after the message is sent
• Email content must include the sender’s company or trading name - the addition of the sender's website and phone number will further increase the credibility of the communication
• It is good practice to refer to the origin of the relationship when first emailing a new contact.

It is acceptable for marketers to:

• Use either an individual's email address, or a company's or company department's email address as the displayed "sender address"

It is NOT acceptable for marketers to:

• Hide or falsify the sender's email address, website address, physical address or phone number

[emarketingnetwork.co.nz]