Tuesday, May 12, 2009

Create and deploy a marketing plan

Writing a marketing plan is a crucial step in the promotion of your new online service. InforME can assist you with this task.

View Example Marketing Plan - Driver's License & ID Card Renewal Service (RTF) (state agencies only)

Marketing Plan Checklist

Some suggestions and possibilities for inclusion in your plan:
  • Press Release
  • Newspaper Ads/Articles
  • Trade Publication Ads/Articles
  • Public Service Announcements
  • Posters
  • Brochures
  • Giveaways (pens/pencils, mousepads, bumper stickers, post-its)
  • Direct Mailing
  • Telemarketing
  • Newsletter article
  • Email Distribution List
  • Speaking Opportunities
  • Launch Events/Open House
  • Focus Group - look for suite opportunity
  • Feedback Survey
  • Subscriber Newsletter
  • CD-ROM
  • List of applications that be cross-marketed with this service
  • Agency communications - voicemail, email, letterhead


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