Create and deploy a marketing plan

Writing a marketing plan is a crucial step in the promotion of your new online service. InforME can assist you with this task.

View Example Marketing Plan - Driver's License & ID Card Renewal Service (RTF) (state agencies only)

Marketing Plan Checklist

Some suggestions and possibilities for inclusion in your plan:

• Press Release
• Newspaper Ads/Articles
• Trade Publication Ads/Articles
• Public Service Announcements
• Posters
• Brochures
• Giveaways (pens/pencils, mousepads, bumper stickers, post-its)
• Direct Mailing
• Telemarketing
• Newsletter article
• Email Distribution List
• Speaking Opportunities
• Launch Events/Open House
• Focus Group - look for suite opportunity
• Feedback Survey
• Subscriber Newsletter
• CD-ROM
• List of applications that be cross-marketed with this service
• Agency communications - voicemail, email, letterhead