Wednesday, November 12, 2008

Email marketing


Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.


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