Friday, May 15, 2009

Marketing Service: Print Materials & Ads

Print materials can be an important component of marketing your service to specific user groups. When targeted to your likely service users, advertising or print mailings can be very effective for generating interest in your service. The key is to incorporate print materials into your overall marketing plan, so that your ads or materials are truly reaching your customer groups.

InforME can assist you with marketing and design expertise for print materials, as part of our partnership with you in building an eGovernment service.
Common print materials include:
  • postcard announcing the service and URL
  • 1/3 flyer that can be inserted into normal mailings to target audience
  • brochure for mailing or distribution at events
  • poster for display in agency offices
  • advertisement for newspaper, trade journal, or local publications


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