Lead Conversion, Sales, and Other Metrics

How will you measure your site's success? No Internet marketing strategy is complete without some well-defined success metrics and a sales/lead conversion plan. Lesson Six begins with a discussion of how to obtain and interpret site visitor metrics. You'll look at creative ideas and technological solutions for increasing lead conversion and sales, including contests, exit pops, calls to action, and other lead generators. Shopping cart dos and don'ts are addressed, with a focus on turning online shoppers into buyers. In the final project, you'll round out your studies by developing a complete Internet marketing campaign, from start to finish. Look out Bezos, your competition is here.