Search Engine Optimization

A billion users on the Web, but does anyone know you're there? Lesson Three focuses on search engine optimization (SEO), the art of making sure your site's pages are well ranked by search engines such as Google. You'll learn the major dos and don'ts of site optimization and explore current trends for getting noticed on searches. An overview of search engine technologies, HTML meta tags, tips for structuring your page design, and how the submission process works will prepare you for quality SEO. By reading case studies on SEO, you'll learn how link popularity and optimized content like press releases can affect your positioning. In the exercise, you'll develop and carry out an SEO plan for your course project.