Content Strategy and Email Marketing

On the Web, content is king - and having a content strategy is key to any site's success. Lesson Two explores the important role of Web content. You'll look at how to develop and cycle content to attract visitors to your site and ways of sharing content with partners. Viral and tell-a-friend strategies will be examined with reference to successful case studies. Finally, you'll learn about ways to promote fresh content through email marketing campaigns. Topics will include how to generate a quality list, write an effective campaign, schedule appropriately, craft compelling subject lines, and observe CAN-SPAM compliance laws. In the exercise, you'll put together a content development strategy and map out a one-year email marketing campaign.