Monday, July 6, 2009

Internet marketing: Upload videos to YouTube and other video-sharing sites

If you think uploading videos to YouTube and other video-sharing sites isn't an effective internet marketing strategy, think again.

It appears that people seem to have an endless appetite for watching short videos of some of the silliest things imaginable.

Of course, as book marketer John Kremer discusses in his 10 million eyeballs marketing course, funny videos are much more likely to go viral.

Still, serious videos also get eyeballs (just not as many). And whether you have a small business or a large business, whether you have a brick-and-mortar business or an online business, you should definitely consider making short videos and posting them for free in cyberspace.

These videos should be about different aspects of your products or services. And, of course, the videos should have your website URL in the credits at the end of the video.

And you don't need fancy video or sound equipment. You do need a decent camera and you need to think about what light source you're using. And a tripod is a good idea so you don't have a shaky video. (You also need a simple video editing program so that you can add the credits.)

Here are a few tips for your video:
  • Make your videos like a good news story. All the important information first and then the additional information (in case people only watch the beginning of the video).
  • Do not have a cluttered background behind you that detracts from people paying attention to your words.
  • Follow all the in-person speaking rules, such as not wearing dangling earrings that detract from what you're saying, maintaining eye contact with your audience, speaking slowly and distinctly, not gesturing too much with your hands, and having good body posture. (Slumping gives the impression that the information you're imparting isn't important.)
  • Follow the rules of persuasion – don't tell your audience what you want to tell them. (My widget is the best there is.) Tell your audience what they need to hear to act on what you want them to do. (My widget will solve your widget problem in five minutes, so buy it now and get started.)
  • Shorter is better. (Yael made a video for the launch of our Miller Mosaic Internet Marketing Program. The video came in about eight minutes, so she broke it into two videos: the first announces the launch and the second explains how we got to this point.)
As with all my other internet business/internet marketing recommendations, do not feel that you MUST do all of them. Choose some strategies to start with, and you can add more as you become proficient with the first strategies.

And if you want to learn more about internet marketing in easy-to-implement steps, check out our Miller Miller Internet Marketing Program now.




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